About us

As well as being the leading Australian ice manufacturer and distributor, Bells Pure Ice is in the business of helping people have a good time. Our ice takes centre stage at backyard barbecues, parties, camping trips, beach days, and of course Christmas - our busiest day of the year.


As the name suggests, Bells Pure Ice produces crystal clear ice made to Australian food safety standards from filtered and purified water. Being safe to eat, Bells Pure Ice is the natural choice to keep your food and drinks cool in the hot Australian sun. Manufactured since 1926, Bells Pure Ice is the trusted name in commercial and retail ice supplies. We also have 20 years experience supplying quality, pure ice nationally.

Scale

To ensure a constant supply, Bells Pure Ice has ten company-owned manufacturing plants capable of producing more than 1,500 tonnes of ice daily.

Each of these plants has on-site cold storage facilities and together with Bells Pure Ice standalone Cold Storage warehouses, allows Bells Pure Ice to store in excess of 20,000 pallets of ice at any one time.

This large-scale production and storage allows us to provide national distribution coverage for major retailers including 7-Eleven, Ampol Australia, BP, BWS, Caltex, Chevron Australia, Coles, Dan Murphy’s, EG Group, Freedom Fuels, Liquorland, OTR – On The Run, Viva Energy, Woolworths, United Petroleum and Metcash.

Infrastructure

Bells Pure Ice was the first ice company in Australia to successfully operate multi-site production and distribution facilities.

To meet our customers' requests we have grown to a national operation over the last 20 years. This is via organic growth, customer requests and the successful amalgamation of a number of other ice suppliers - one of which has been in operation since 1926.

Bells Pure Ice now has a substantial network of infrastructure assets.

10 ice manufacturing plants and associated cold storage warehouses
25 stand alone cold storage warehouses
14 sub-contracted ice manufacturers with associated cold storage warehouses
1 head office comprising accounting and IT professionals
10,000+ customer sites across Australia
10,000+ ice freezer cabinets at retailers across Australia
Innovation

Always at the forefront of innovation, Bells Pure Ice has invested in cutting-edge technology to provide customers with a seamless ordering and delivery experience.

Robots are used in the manufacturing process ensuring all ice is made to HACCP certification standards.

Our innovation is combined with an integrated CRM, logistics and accounting system which manages the user experience from placing orders to invoicing at the time of delivery.

Bells Pure Ice IT systems are staffed by a team across Australia, who make a vital contribution to the operation of our business. Innovation is necessary to facilitate national coverage of DIFOT efficiency.

Award Winning Bells' Ice CupsTM

As an ever-evolving company, we are committed to developing new and innovative products such as Bells' Ice CupsTM, which earned Bells Pure Ice the 7-Eleven ‘Innovative Thinking’ award in 2017.

The award is described as “acknowledging those suppliers that develop and implement initiatives which provide innovative solutions for new and existing business needs, adding value to the 7-Eleven business”.

Bells' Ice Cups™ are takeaway cups pre-filled with ice, hygienically sealed, naturally resistant to heat and easily transported. 7-Eleven was the first major chain to take up the product packaging for their exclusive 7-Eleven Iced Coffees.

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Capability

Ice supply is a unique and unpredictable industry where demand can change dramatically in an instant due to changing weather conditions.

Bells Pure Ice is recognised and chosen for its national distribution coverage, reliability, responsiveness and dynamic ability to meet these changing demands and customer requirements.

We supply over 10,000 retail sites across Australia and we're trusted with delivering one million bags of ice on Christmas Day.

Through industry leading scale, infrastructure and innovation, Bells Pure Ice has capability for further growth of logistics operations and product lines.

Our History – 100 Years of Pure Quality

The history of Bells Pure Ice stretches back to June 1926 when Ithaca Ice Works was established to supply ice to local communities. At a time when refrigeration was still developing ice production played an essential role in everyday life supporting households, businesses and local industries. From these early beginnings the business steadily evolved over the decades. As production methods advanced and demand grew the company expanded its operations eventually evolving into the nationally recognised brand known today as Bells Pure Ice.

For generations Bells Pure Ice has helped keep Australia cool. From family gatherings and summer barbecues to hospitality venues, events and retailers nationwide, the company has built its reputation on purity, consistency and reliability helping make countless moments a little cooler. As the business has grown, it has continued to invest in world-class manufacturing facilities, advanced production technology and efficient distribution networks. These investments ensure customers across Australia receive premium quality ice produced to the highest food-grade standards.

At the centre of Bells Pure Ice's journey is a commitment to its PURE values, which guide the way the business operates every day.

P – People First
Safety, inclusion and respect are fundamental because the people who work within the business are its greatest strength.

U – Uncompromising Reliability
From production to delivery, the company is dedicated to providing consistent quality and dependable service every bag, every day.

R – Responsible Growth
Bells Pure Ice continues to innovate and expand sustainably, embracing efficiency and environmental responsibility as the business grows.

E – Excellence for Customers
Customer success defines the company's success, driving a commitment to service, quality and leadership across the industry.

These principles support the company's mission:

"At Bells Pure Ice our mission is to create trust across all stakeholders and produce Australia's purest ice through world-class facilities delivering quality and service excellence to meet our retail partner's needs."
Celebrating 100 years since the founding of Ithaca Ice Works in 1926 is a proud milestone for Bells Pure Ice. It recognises the long history that shaped the business while celebrating the people, partners and communities that have supported it along the way.

Looking to the future, the company's vision is clear:
"To be Australia's most trusted and recognised ice brand leading with innovation and service excellence, ensuring every community, partner and customer experiences the reliability, quality and care that only Bells Pure Ice can deliver."
With 100 years of experience behind it and strong values guiding the way forward Bells Pure Ice proudly continues the legacy that began in 1926 producing Australia's purest ice and keeping the nation cool for generations to come.