The story of Bells Pure Ice traces back to June 1926, when Ithaca Ice Works began producing ice for local communities. That early operation laid the foundation for a business that would grow, evolve and ultimately become one of Australia’s most recognised ice manufacturers and suppliers in Bells Pure Ice.

Over the past 100 years, Bells Pure Ice has grown into Australia’s most recognised ice manufacturer and supplier, serving both retail and commercial partners nationwide. While the business has evolved with modern facilities and innovative production methods, its core purpose has remained unchanged: producing the purest ice and delivering it with reliability and care.

At the heart of the company’s success are the PURE values that guide every part of the business:

P – People First
Safety, inclusion and respect are central to the business because the people behind Bells Pure Ice are its greatest strength.

U – Uncompromising Reliability
Consistent quality and dependable service are delivered every bag, every day.

R – Responsible Growth
The company continues to grow sustainably through innovation, efficiency and environmental care.

E – Excellence for Customers
Customer success drives everything the business does, with a commitment to quality, service and industry leadership.

These values support the company’s mission:
“To create trust across all stakeholders and produce Australia’s purest ice through world-class facilities delivering quality and service excellence to meet our retail partners’ needs.”

Celebrating 100 years is a proud milestone, made possible by generations of dedicated employees, trusted partners and loyal customers. As Bells Pure Ice looks ahead, the vision remains clear to continue growing as Australia’s most trusted and recognised ice brand, delivering reliability, quality and care to communities across the country.